In 2016, about 1/3 of families in infants and young children in our city purchased 1000-1500 yuan of toys and 2000-4000 yuan worth of baby durables all year round.
The figures from the China Association of toys and baby products recently released "2017 Chinese toys and baby products industry development report", sketched out a several hundred billion dollars market of China's young generation parents to buy toys, baby supplies and created from one side.
The report shows that in 2016, the infant household consumption on toys is China City: 32% of the family annual spending of 1000-1500 yuan, 500 to 1000 yuan in spending, 1500-2000 yuan family was 22%, spending 2000 yuan more than the family is 19%, only a few households spend 500 yuan in the following.
From the toy categories, in 2016, 16% of the Chinese families buy electric remote control toys, the highest proportion; buy plastic toys, dolls, toy models and toys and outdoor sports equipment family was 11%; electronic educational toys, stuffed toys and wooden toys to buy respectively 10%, 9% and 8%; interesting is the game toys to buy the lowest rate, only 2%.
The baby stroller, children chair and other baby goods field, in 2016, 34% of the China family in 2000 - year spending 4000 yuan, 26% yuan for the families of 1000 - 2000, 25% - 8000 yuan for 4000 households, 9% of households in 1000 yuan, 5% families in more than 8000 yuan.
In the milk, diapers, baby bottles and other consumables, in 2016, 42% of the China family throughout the year to buy 1000 - 2000 yuan baby consumables, 28% of households purchase amount of 500 - 1000 yuan, 23% families in more than 2000 yuan, only 6% of households in 500 yuan.
The report predicts that in 2017, the size of the retail China toy market is expected to reach 60 billion 700 million yuan, an increase of 9% over 2016; the baby stroller market size is expected to reach 12 billion 300 million yuan, an increase of 11% over the previous year; child safety seat market size is expected to reach 6 billion 100 million yuan, an increase of 13% over the previous year; bottle market size is expected to reach 5 billion 100 million yuan, an increase of 12% over the a year. Coupled with the complexity of milk powder, diapers, infant clothing and other sub sectors, the market size of up to several hundred million yuan.
In the Chinese toy and Baby Products Association President Liang Mei seems, in the next few years, with the implementation of the two child policy, our country will have more and more “ 80 ” “ 90 ” become a younger generation of parents. As the only child, the group of dads and mothers not only has a growing demand for toys and children's products, but also has a fashionable consumption concept and pursues the quality and taste of children's life. Brand new, high-end, personalized, customized and personalized, they are related to the consumption of “ keywords ” this will, bring new market opportunities and product upgrading power for China and the world of toys and baby products industry.
In the field of toy consumption, toys for 0-3 year old children are mainly purchased by parents, while children over the age of three may buy their own decisions, according to Zhong Yi, director of the China toy and baby products association. “ the China situation is that more and more parents gradually realize the positive role of children and families bring toys, children's toys experience more and more rich, hand in hand, is creating a toy industry in the spring ”.
According to reports, the "2017 Chinese toys and baby products industry development report" from the survey of more than 1500 of China's consumer network questionnaire, these consumers buying baby products and toys for children in the last 3 months of the survey, the city's population, the proportion of population age and other factors reflected in the questionnaire the survey. Report on China's toy and related baby products market forecast this year, from more than 300 shopping malls, stores, and China toys and Baby Products Association's more than 200 units of the statistical analysis.
(original title: how do our young parents buy toys and baby products: a market of hundreds of billions of yuan)?